BAL Group in 2015

BAL Group in 2015 - BAL Group logo

Since its inception, Birmingham Aluminium has evolved to meet the needs of an ever-changing market and we feel that our company name should replicate this. 

After much discussion on our long term strategy we are launching our new name and brand identity which reflect our future vision for the company.

The expertise that Birmingham Aluminium has in heatsinks and aluminium extrusion has created a global player in aluminium solutions. 

As a result, we have created an identity that maintains the history and heritage of Birmingham Aluminium but reflects the international nature of our business today:   

BAL GROUP:  Global Aluminium Solutions

Our new strap line “Global Aluminium Solutions” is a performance claim that we will ensure we live up to and the new identity is fresh and modern to reflect our approach to innovation.

What does this mean to you?

The new BAL GROUP has the knowledge, experience and ability to serve both local and global customers. We will continue developing innovative aluminium solutions together with our customers across the globe.

As BAL GROUP we will carry on working to the same values and high standards that we had as Birmingham Aluminium.  That is to give our customers the best service we can, aiming to not only meet, but to exceed your expectations.